A free 0–100 grade of any listing across the three things buyers react to first: price position, description strength, and photo quality and order — with specific fixes for whatever's dragging the score down.
The interactive tool is on the way. In the meantime, get the full, expert version in a Listino report.
Get a full reportA listing that isn't performing is almost always weak in one of three areas. The Listing Health Score grades each one and rolls them into a single 0–100 number with a letter grade, so you know where to start.
| Lever | What we check | Why it matters |
|---|---|---|
| Price position | List price vs. recent comparable sales and active competition | The most common reason a listing stalls |
| Description | Whether it leads with a standout feature and sells the lifestyle | Decides whether a click becomes a showing |
| Photos | Lead-photo strength, count, and the order they're shown in | Decides whether buyers click at all |
Each lever is scored independently, then weighted into an overall grade. A home can have beautiful photos and still score poorly if it's priced above the market — and vice versa. The point isn't the number; it's the prioritized list of fixes that comes with it.
If your price position is the problem, the fix is a single decisive move into the range of sold comps. If your description is weak, lead with the best feature instead of generic adjectives. If your photos are dragging the score, fix the lead image and re-sequence the rest.
The Listing Health Score tells you where a listing stands and what to fix first. A full Listino report does the work for you: it rewrites the description, re-sequences and touches up the photos, and includes a comparable market analysis — so you're not just graded, you're fixed.
Yes — grading a listing is free. A full Listino report, which includes the rewritten description, photo touch-ups, and a comparable market analysis, starts at $20.
Just the listing — a Zillow URL or the basic property details and photos. The grader looks at the same things a buyer does.
No. A strong score means the listing is presented and priced competitively, which removes the most common obstacles — but market conditions always play a role. See our methodology.